Case Study: Framed Art

A large, regional health care provider opened a new clinic and needed framed art that would be both aesthetically appropriate and calming. We provided all of the art needed throughout the facility.

And this is what happened...

To start the process, we held two meetings with representatives from the clinic to review our portfolio of fine art images of the landscapes, nature and features of Wisconsin. The first meeting allowed us to introduce the artistic vision behind the images presented and gave clinic representatives the opportunity to begin to form a consensus approach to adding art to the facility. At the second meeting, clinic representatives, along with an art buying and framing expert, reviewed a narrower portfolio of images and made final selections.

Capture, Delivery, Framing and Installation

After clinic representatives made their selections, they also commissioned two additional images. The first of those images was to be an image featuring a model having surmounted a hill at sunset, raising arms in a gesture of triumph. We conducted the shoot with the model at a local sledding hill. Using both Canon 5D mkIII and 7D cameras along with speedlites, we were able to create the desired image. The second image the clinic commissioned was to be a closeup of health food, preferably fruits. Using Canon DSLRs and macro lenses along with Canon speedlites, we created a luscious image featuring strawberries and blackberries that the clients at the clinic were excited to see framed on their walls.

We delivered beautiful Giclée fine art prints, ranging in sizes up to 30 inches by 40 inches, to the framing vendor and a few weeks later the images were in full display on the walls of the new facility. Local television news outlets cover the opening of the facility, and have made several follow up and associated reports about the facility since, and video taken by these news organizations at the facility depicting our fine art photos on the walls has aired several times on local television stations.

Technology Used On the Project

  • Canon EOS 5D mkIII
  • Canon EOS 7D
  • Canon EF 24-105mm F4L lens
  • Canon EF 100mm F2.8L Macro lens
  • Canon EF-s 15-85mm F3.5-5.6 lens
  • Canon EF 50mm F1.8 lens
  • Canon Speedlite 430 EXII
  • Apple Aperture